Life insurance guidance

OK Boomer: Life Insurance Isn’t Just for Millennials

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OK Boomer, if you were born between 1944 and 1964, you’re technically a “baby boomer.” When writing this post, those readers were 55 – 75 years old.

I am a boomer, but what does that mean for life insurance needs?

People generalize about Boomers, but they are a very diverse group.

So, let’s examine how life insurance can help people in my generation achieve their life insurance goals right now.

I think you’ll be surprised to see just what a wide range of considerations there is!

A Closer Look At This Boomer – James Heidebrecht

So, who am I, and why do I care? I am James Heidebrecht, the founder of Policy Architects.

Hahaha, the Boomer meme does not resonate with me. I’m a rock’ n‘ roll guy who identifies with the ’70s and the Rolling Stones.

The Boomer generation is super diverse, including my inlaws, who are pretty conservative, resulting from post-WWI love, and identify more with the ’50s.

A one-size-fits-all sort of definition doesn’t cover the baby boomers.

The world has changed so much over the past few decades that it’s impossible to relegate people to a tick-box scenario, so let’s not do that.

Why don’t we review the genuine issues facing boomers regarding life insurance now?

OK Boomer, Life Insurance Ages 60 – 69

Clients Born 1949 – 1959

This period can be summed up in one word: PROSPERITY. After a prolonged depression and war, the world is on the upswing.

Cars, televisions, and luxury goods became available to the public. In 1949, the cost of a new house rose to $7,450.

Music also radically changed from big band to Rhythm & Blues and Rock & Roll, reflecting the civil rights movement in full swing during this period.

Life Insurance Needs for Boomers 60 – 69

Life insurance needs in your 60’s are very similar to those in your 70’s. Clients want to cover final expenses and leave gifts to their loved ones and charities.

However, with changing times, things are a bit more complicated than they used to be. People later have second families and children, and some 60-somethings care for aging parents.

So, while people in their 60s used to retire, people today often have more responsibilities. Maybe even a second career that includes a new business.

Life insurance is a terrific tool for all these needs…

The term isn’t out of the question, although the cost should be balanced with the goals. This is why the services of a good independent agent are invaluable.

Buyers should know that 20-year term coverage is unavailable through most companies after age 65.

OK Boomer, Life Insurance Ages 55 – 60

Clients Born 1959 – 1964

The ’60s are defined by US involvement in Vietnam, the civil rights movement, and hippies.

This is the decade youth fought for peace, free love, equal rights…

…the decade where JFK, RFK, and MLK were assassinated.

It was a period punctuated by violence, love, and the first man on the moon.

The average house in 1960 was $12,700

Life Insurance Needs for Boomers 55 – 60

Well, now we are talking about the Boomers I identify with.

As you can see, so much change happened over the decades, from the end of WW2 to Woodstock and the hippie movement.

Divorce is a heck of a lot more common, so I deal with a lot of blended families, and very few people I know are remotely considering retirement.

Term life insurance is still available at decent rates if you want to go that route. However, again, I recommend speaking to a great independent agent to discuss your options. The older you get, the better deal permanent insurance becomes.

Whether you’re looking to cover your income because you:

  • still have debt and dependents
  • are starting a second business and need a loan
  • would like to expand a business and looking for a loan
  • are creating a key person agreement or benefit plan
  • looking to provide a gift to a loved one or charity
  • want to take care of final expenses

Call Policy Architects today. We can help!

OK, Boomer! Give Policy Architects a Call Today

Ok, Boomer, Policy Architects is the RIGHT company for you. We provide boutique services to people who want to be clients for life.

Unlike call centers, we aren’t looking to fulfill quotas and know that providing excellent service means you’ll recommend us to your friends and family. This is what good business is all about.

Whether you’re at the end of your life and looking to ensure your final expenses don’t become the responsibility of your loved ones…

..or you still have kiddos at home…

We can help you save time, money, and hassle. Call us today or hit the button below for a free quote!

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